Birkenstock
Birkenstock x Riyadh Marathon
Introduction
Elevate activated Birkenstock’s inaugural marathon partnership at the Riyadh Marathon 2026 and SFA Fair, positioning the brand as a leader in foot health and driving market awareness across Saudi Arabia’s expanding athletic community.
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Challenge
Birkenstock needed to enter Saudi Arabia’s rapidly growing athletic space and establish brand relevance among runners and active consumers by connecting traditional lifestyle perceptions to functional foot health, recovery, and high-performance biomechanics.
Solution
Our team delivered an education-led experience combining footbed health, product trial, and retail sales across interactive, high-traffic touchpoints.
Results
Executed Services
Experiential & Recovery Environments
Designed and produced turnkey branded retail, recovery zones, and an interactive digital Mega Footbed installation.
Product Education & Trial
Executed live product and insole showcases to demonstrate footbed anatomy and functional benefits directly to the athletic community.
Custom Engagement & High-Profile Reach
Integrated on-site laser-engraving personalization and a branded photo booth, driving engagement and welcoming HRH Prince Khaled bin Alwaleed bin Talal.
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