Al Majdiah
Al Majdiah x Al Hilal
Introduction
Activated Al Majdiah’s commercial partnership with Al Hilal through an integrated, season-long campaign engineered to maximize contractual rights, amplify brand visibility, and deepen affinity with the club’s passionate fanbase. Commissioned to conceptualize and produce a flagship hero film to launch Jazeel—Al Majdiah’s luxury residential compound in central Riyadh—leveraging the brand’s partnership with Al Hilal and marquee players to accelerate market awareness and catalyze inaugural sales.
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Challenge
Al Majdiah needed to fully capitalize on its high-profile partnership with Al Hilal by converting contractual club rights into measurable commercial impact, standing out across crowded broadcast and digital football channels, and strategically linking the sports sponsorship to drive awareness and accelerate high-value property sales for Jazeel in central Riyadh.
Solution
Delivered substantial brand exposure, measurable commercial return, and a premium, player-led launch film that positioned Jazeel alongside one of Saudi Arabia’s leading football properties to catalyze its initial sales campaign.
Results
SAR 3.3M
Total Quality Index (QI) media value
SAR 600K+
Social media QI value
1.8M
Video views
53K
Social channel interactions
Executed Services
Commercial & Sales Impact
Generated early commercial momentum, with 75% of Jazeel’s first phase sold around the launch period.
Partnership Activation
An overarching seasonal activation strategy and end-to-end rights management, stakeholder coordination, and performance reporting.
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