Our team expanded and elevated the “Classic Americana” graphic system at Circuit of the Americas as Formula 1 and MotoGP continued to draw record-setting attendance in Austin.

Circuit of the Americas needed a consistent and scalable graphic approach that could be applied across a large campus, accommodate major attendance growth, and support a wide range of grandstand and hospitality environments.

We elevated the “Classic Americana” concept and implemented it across the venue through 16 unique grandstand configurations and hospitality structures, creating a cohesive and recognizable visual system throughout the campus.