The San Antonio Spurs partnered with Elevate to sell their first-ever jersey patch, seeking to create a high-value, globally relevant sponsorship that amplified the team’s brand.

The Spurs aimed to attract a partner that could resonate both domestically and internationally while aligning with the team’s values and long-term growth ambitions. Our team was tasked to deliver a strategy that highlighted the team’s leadership, ownership, and emerging talent while delivering measurable commercial impact.

Elevate positioned the Spurs as a unified, forward-looking franchise and leveraged key moments, including NBA Global Games in Paris and Spurs Week in Austin, to engage global prospects. This approach secured Ledger as the first European brand to invest in jersey branding with a U.S. sports team. By combining in-person engagement, innovative storytelling, and data-driven insights, the partnership fueled Ledger’s U.S. ambitions while expanding the Spurs’ global visibility and reinforcing category growth.