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Tennessee Titans

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Einführung
Die Tennessee Titans beauftragten Elevate mit der Zusammenarbeit bei der Entwicklung ihres neuen NFL im Wert von 2,1 Mrd. Dollar, einschließlich der Strategie und Umsetzung des Sponsoring-Verkaufs, der Beratung im Bereich Premium-Hospitality und Ticketing sowie der kreativen Gestaltung und Entwicklung.
Challenge
As the Titans prepared to open a new world-class venue in 2027, the organization sought a comprehensive commercial strategy to maximize revenue potential across sponsorships, premium seating, and fan experiences.
Solution
Elevate developed a comprehensive revenue roadmap and go-to-market strategy, outlining category opportunities and annual sales goals through stadium opening. The team finalized premium space designs and led development of the new Nissan Stadium’s Premium and PSL programs, including pricing, sales timeline, and collateral. Elevate also designed Titans House, an immersive experience center for PSL holders and prospects, and evaluated the Titans’ partnership landscape to identify new revenue opportunities.
Ergebnisse

175%

Average uplift in current partner renewals for new stadium

55%

Current closed revenue to goal

5 out of 8

Top spending categories in NFL: closed deals in 12 months

Executed Services

Sponsoring-Verkauf

Ticketing Consulting

Kreativ

Current State Partnership Assessment

Category Strategy

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