Leeds United FC

Leeds United partnered with Elevate to assess the feasibility of redeveloping Elland Road, with the goal of enhancing the fan experience, optimizing revenue, and positioning the club as a long-term Premier League contender.

The club faced the need to evaluate demand and pricing for premium seating, test the proposed product mix, and understand fan preferences to ensure the redevelopment would deliver both financial and experiential benefits. Additionally, the club required a structured approach to maintain revenue streams throughout the phased project.

Elevate conducted in-depth benchmarking of peer clubs and venues across Europe and North America and gathered detailed fan insights to inform redevelopment decisions. The team provided tailored pricing and programming recommendations, including adjustments to GA and premium seating, revenue forecasting, and strategies to enhance matchday experiences. A phased go-to-market plan was also developed, enabling Leeds United to implement upgrades while sustaining revenue, creating a foundation for a more premium and engaging Elland Road.