Front Office Trends in College

NEW MODELS, NEW LEADERS

THE FUTURE OF COLLEGE ATHLETICS

College athletics is undergoing a major transformation driven by commercialization and operational pressures, prompting Division I programs to rethink their business models and restructure athletic departments in response to evolving challenges and opportunities.

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The modern athletic department

This paper examines four key forces transforming how college athletic departments operate and staff.

Post-House Era revenue sharing model sees athletic departments maximizing pay arrangements for student-athletes

Entrance of Private Capital in Venue Investments to transform campus venues into commercial enterprises

Sponsorship Asset Commercialization through venue naming rights, newly-created inventory, platform development, and more

Conference Realignment and Transfer Portal Post-House Era evolving in pursuit of greater revenue and financial incentives

Ultimately, leaders will need the expertise to manage complexity, unlock revenue, and build sustainable programs.

Gain insights into the forces reshaping college sports & explore strategic paths forward

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THE FUTURE OF COLLEGE ATHLETICS

The modern athletic department

Ultimately, leaders will need the expertise to manage complexity, unlock revenue, and build sustainable programs.