NEW MODELS, NEW LEADERS
THE FUTURE OF COLLEGE ATHLETICS
College athletics is undergoing a major transformation driven by commercialization and operational pressures, prompting Division I programs to rethink their business models and restructure athletic departments in response to evolving challenges and opportunities.
The modern athletic department
This paper examines four key forces transforming how college athletic departments operate and staff.
Post-House Era revenue sharing model sees athletic departments maximizing pay arrangements for student-athletes
Entrance of Private Capital in Venue Investments to transform campus venues into commercial enterprises
Sponsorship Asset Commercialization through venue naming rights, newly-created inventory, platform development, and more
Conference Realignment and Transfer Portal Post-House Era evolving in pursuit of greater revenue and financial incentives
Ultimately, leaders will need the expertise to manage complexity, unlock revenue, and build sustainable programs.
Gain insights into the forces reshaping college sports & explore strategic paths forward
Download the white paper today
Download the white paper today