Hoops Capital

As basketball enters a historic new growth phase in Australia, Elevate Talent has played a pivotal role in shaping the sport’s executive leadership landscape. Through highly specialised executive search, deep industry insight, and rigorous assessment methodologies, Elevate Talent delivered two critical leadership appointments for Hoops Capital—each central to accelerating the organisation’s next chapter of growth.

Hoops Capital operates at the intersection of professional sport, fan experience, and global basketball development. As the organisation expanded its footprint and diversified its portfolio, it required leaders who could independently excel in distinct disciplines while working in lockstep toward a unified vision. Both roles demanded strategic thinkers with proven leadership credibility, cultural alignment, and the ability to operate on an international stage.

Mark Thompson brings a strategic, commercially focused vision that strengthens brand presence, drives innovation, and enhances fan engagement across physical and digital platforms. Complementing this, James Newman adds elite basketball operations leadership, combining global recruitment expertise with a disciplined, data-led approach to roster construction and organisational development. Together, these appointments position Hoops Capital with the leadership foundation required to scale sustainably, compete globally, and shape the future of basketball in Australia and beyond.