Big East Launches Revenue Summit at Wrigley Field

The Big East is set to host its inaugural Revenue Summit from July 28-29 in Chicago at Wrigley Field. The two-day event, hosted by DePaul Univ., will feature conversations on the future of revenue generation in college athletics and on campuses. On July 29, the Revenue Summit will begin with remarks from Big East Commissioner Val Ackerman and DePaul SVP & AD DeWayne Peevy before five panel discussions:

‍
• Revenue Lessons from Professional Sports
• Ticketing, Premium Sales and Data-Driven Prospecting
• Experiences, Hospitality and Fan Innovation
• Sponsorship
• Licensing, Retail and Brand Monetization

‍
The Revenue Summit will conclude with a meeting with administrators from the attending Big East institutions, participating in focused discussions on shared practices and partnerships and strategic priorities across the conference’s footprint (Big East).

‍

Experiences Hospitality, and Fan Innovation panel participants

Elevate Chief Business Officer Jonathan Marks

Oak View Group Chief Business Officer Amy Latimer

Cubs and Wrigley Field Events VP/Commercial Enterprises Andy Blackburn