Daily Mail US
General Manager, Daily Mail US
Introduction
The Daily Mail is one of the UK’s highest-circulating daily newspapers, boasting a massive global digital presence through MailOnline. To capitalize on this reach and drive market-leading performance, the company established a General Manager role to spearhead its US expansion alongside the US Editor-in-Chief. The position was created to craft and execute a growth strategy that balances editorial brand authority with strong commercial results.
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Challenge
Aiming to convert its massive audience reach into market-leading growth, The Daily Mail appointed Elevate to recruit a US General Manager. Partnering with the US Editor-in-Chief, the GM was tasked with driving the organization's American expansion strategy to build a high-performing commercial operation while reinforcing brand authority.
Solution
Elevate's talent team conducted an extensive search across North America and the international media and publishing sectors, seeking executives skilled in commercial strategy, high-value advertising partnerships, subscriptions, and commerce. Leveraging deep market intelligence and thorough, comprehensive candidate assessments, Mike Rothman emerged as the clear choice to drive US growth and elevate the brand’s cultural and commercial influence. With over two decades of experience across media, publishing, and technology, he brings a proven track record of creating impactful, award-winning digital media brands.
Results
Executed Services
Placement
Mike Rothman
Partner
Adam Hillier
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