49ers x Foliatti Casino
Partnerships
With the team returning to Mexico City for a regular-season game in 2026, the challenge was to translate heightened interest into meaningful renewals and new business. Extending the Foliatti partnership, which began in 2023, was a key opportunity to secure long-term revenue while strengthening the team’s connection with fans in Mexico.
Elevate collaborated with the 49ers, sister agency Arbol Media in Mexico, and Foliatti to secure a multi-year renewal delivering a 20% increase in partnership revenue. The expanded agreement connected the momentum surrounding the Mexico City game with season-long opportunities for Foliatti to engage customers through exclusive access, hospitality, and locally relevant content.
9M
3,500
33%
Fan experiences
Foliatti hosted season-long watch parties and premium event access at Pinche Gringo BBQ's Casa de los Fieles.
Client engagement
Exclusive VIP hospitality and 49ers alumni meet-and-greets anchored both team- and Foliatti-hosted events.
Spanish-language storytelling
Original content and behind-the-scenes access spanned Mexico social channels, led by five weekly podcast episodes.
