Elevate Announces New Partnership with World Team Tennis to Power Ticketing, Hospitality, and Fan Experiences
Elevate, an award-winning global sports and entertainment agency, today announced a new partnership with World Team Tennis (WTT) that will support the league through a modern, integrated approach to ticketing, hospitality, and fan experience delivery.
Under the agreement, Elevate becomes WTT’s Official Ticketing, Hospitality, and Experiences Partner, overseeing strategy and operations across primary and secondary ticketing, experiential product design, marketing, paid media, logistics, and on-site guest services.
The partnership launches as WTT opens ticket sales for its December match schedule, featuring top talent and new, fan-forward formats designed to bring professional team tennis to more markets and audiences.
“World Team Tennis has always been about fast-paced competition and a fan environment that feels different from anything else in the sport."
Patrick Yee
WTT Chief Business Officer
“Partnering with Elevate allows us to take that experience to the next level - from how fans discover our matches to the premium environments and guest services they encounter on site. Their work will help us deliver a December slate that feels bigger, more connected, and more engaging for every fan who walks through the door.”
Driving Modern Ticketing and Fan Engagement for WTT
Through this collaboration, Elevate will work with WTT to build a unified commercial and experiential ecosystem that enhances how fans discover, purchase, and experience WTT events. Elevate’s responsibilities include:
● Ticketing Strategy & Operations: Pricing, distribution, and sales across primary and secondary channels
● Product Design & Strategy: Development of new hospitality and experiential offerings
● Marketing & Sales: Integrated campaigns to drive demand and reach new audiences
● Paid Media Advertising: Performance-driven media to support ticketing and experience sales
● Logistics & Event Planning: Operational support for matchday execution
● Hospitality Coordination: Delivery of premium and elevated fan experiences
● On-Site Guest Services: Front-of-house service and fan engagement
● Reporting & Data Analytics: Insights to optimize pricing, product performance, and fan behavior
“WTT requires a level of operational precision and matchday execution that aligns perfectly with Elevate’s strengths."
Dan Rosenthal
EVP of Property Sales and Experiences at Elevate
“Our team is focused on delivering a consistent, high-quality experience across every venue and every touchpoint, ensuring WTT’s format shines the way it’s meant to.”
Elevate-Designed Fan Experiences
As part of the partnership, Elevate is introducing a new slate of premium and interactive fan experiences designed specifically for WTT’s fast-paced, team-based format. These offerings give fans deeper access to the sport, its athletes, and the matchday environment:
● Pro Player for the Day: Take the court with a WTT pro, participate in a guided on-court session, and then watch the world’s best from a premium courtside seat.
● WTT Match Point: One point. One opponent. Win and move on. Fans compete in a head-to-head knockout challenge on court for exclusive prizes and bragging rights.
● Courtside Club: The most immersive seat in the building, paired with elevated hospitality and premium service throughout the match.
● World Team †Tennis Insider: Go behind the scenes to watch teams prepare, hear directly from inside the game, and then enjoy a premium seat for the match.
Fans can explore and purchase these offerings at experiencesbyelevate.com/events/world-team-tennis
A Modern Commercial Engine for Professional Team Tennis
The partnership reflects WTT’s commitment to expanding its reach and delivering a more premium, accessible, and data-driven experience for fans. By integrating ticketing, hospitality, and experiential strategy under one model, Elevate will help WTT unlock new revenue opportunities while enhancing the matchday environment for players, partners, and fans.
Tickets for WTT’s December matches are now on sale at WTT.com/tickets.
About Elevate
Elevate is an award-winning global sports and entertainment agency founded in 2018 and the chosen growth partner for the world’s leading brands, properties, and experience-driven businesses. Through one integrated model, Elevate serves as the trusted advisor for more than 1,000 clients, helping them solve complex challenges and drive business wins.
What began in sports has evolved into a platform now serving clients across culture, attractions, culinary, and hotels. Today, Elevate brings operational expertise, data-driven intelligence, and world-class creativity together under one roof.
Elevate partners with clients worldwide from offices across North America, Europe, and Asia. For more information, visit us at www.oneelevate.com.
About World Team Tennis
World Team Tennis (WTT) is tennis for the people — a reimagined professional tennis league bringing together fans, players, and communities. Originally founded by Billie Jean King and others in 1974, WTT pioneered mixed-gender team competition and a more accessible, fan-focused vision for the sport. Today, under new ownership and management, the league returns with top professional players competing in a new, high-energy primetime format that blends elite tennis with entertainment, culture, and local pride — redefining the team tennis experience for the next generation of players and fans. Learn more at wtt.com and follow @worldteamtennis.
