Elevate Brand Division Acquires Fenway Sports Management Group

New York | April 1, 2024: Elevate, an award-winning, full-service consulting firm supporting high-performing organizations in sports and beyond, has today announced the acquisition of Fenway Sports Management’s Consulting Group. Elevate Brand’s Chief Client Officer, Cameron Wagner, will continue to lead the agency’s global brand consulting and activation practice, with an emphasis on utilizing Elevate’s powerful data and insights engine to create convention-defying partnerships and activations for brands in sports and entertainment. The addition of Fenway Sports Management’s Consulting Group further strengthens Elevate’s unique position as an agency composed of thought-leaders with experience spanning property, brand, and agency worlds; and building partnerships that create ownable space for brands to stand out in the complex world of sports and entertainment.

Following the acquisition, Elevate Brand collectively boasts a dynamic, global client roster of over 20 brands, including Procter & Gamble (notably brands Old Spice, Dawn, Crest, Oral-B, Swiffer, and Zevo), Duracell, UKG, Globant, Moderna, Santander, Wasabi Technologies, Cavendish Farms, Red Sox Foundation, Monster.com, Old Trapper, FM Global, Rapid 7, and more.

Over the past three years, Elevate Brand has activated brand client campaigns across Formula 1, the English Premier League, the 2023 FIFA Women’s World Cup Australia and New Zealand, the 2022 FIFA Men’s World Cup Qatar, the National Football League, the National Basketball Association, Major League Baseball, the National Hockey League, Major League Soccer, the National Women’s Soccer League, the PGA and LPGA, USGA, USTA, NASCAR, the NCAA and the College Football Playoff, the Premier Lacrosse League, MGM Music Hall, Fenway Concert Series and more.

“In three years, the caliber of clientele Elevate Brand has amassed, the dynamic partnerships and activations it has executed, and the sophistication of data-driven insights it has provided to our Fortune 500 brand clients is truly impressive,” said Elevate CEO | Chairman Al Guido. “The acquisition of Fenway Sports Management’s Consulting Group marks a notable milestone in the impressive three-year sprint of growth and success for Elevate Brand; whose impressive client roster boasts over 20 global brands. We remain inspired and emboldened that Chief Client Officer Cameron Wagner’s leadership, perspective, and bold ambitions on behalf of Elevate Brand’s clients will continue the significant momentum of this agency.”

“The acquisition of Fenway Sports Management’s Consulting Group enables us to build upon the rapid growth of our current practice and scale more quickly,” said Cameron Wagner, Chief Client Officer, Elevate Brand. “The Fenway Sports Management Consulting Group brings an incredible roster of talent, a top-tier group of clients, and a depth of experience that will further enhance our offering. We are excited to build upon the strong relationships and services both groups have been providing to an impressive roster of clients and use the collective power of our Brand Team, as well as Elevate’s global agency, to amplify opportunities across the sports and entertainment landscape.”

Click here for more information, client case studies, and to contact for Elevate Brand.

Nearly 20-year Fenway Sports Management Consulting Group veteran BriAnne Newman has been named Senior Vice President of Elevate Brand and will report to Cameron Wagner. Newman was responsible for strategic oversight and business development efforts for Fenway Sports Management Consulting Group, supporting brands including Wasabi, FM Global, Moderna, Cavendish Farms, Santander Bank, and Old Trapper. Newman brings a depth of experience to a powerful Elevate Brand leadership team, which includes Executive Vice President Jimmy Bruns, Vice President Tony Swegle, Vice President Tanya Downey, and Vice President Vica Bondurant.

Incoming Elevate Brand executives from Fenway Sports Management’s Consulting Group will continue to be headquartered in the City of Boston with a new Elevate office location; denoting the agency’s first in the city. Following Elevate’s acquisition of executive search and talent optimization firm SRI in February 2024; Elevate now operates in 12 cities across six countries and four continents.

Elevate Brand is a full-service brand agency within Elevate. Reinforced by the award-winning agency’s vast resources, Elevate Brand offers integrated services and solutions spanning strategic consulting; insights and analytics; partnership valuation, measurement, and performance; sponsorship portfolio development, negotiation, activation, and management; creative ideation and design; media consulting, negotiation, and buying; talent and influencer strategy, acquisition, and management; event ideation, coordination, and management; and more.

About Elevate:

Elevate is an award-winning, full-service consulting firm supporting high-performing organizations in sports and beyond with innovative, data-driven, revenue-generating solutions. Elevate’s unparalleled combination of agency and operating experience, along with proprietary technology solutions, data sources, and software products, maximizes efficiencies in Consumer Insights, Research, Strategy and Analytics; Brand Consulting and Activation; Partnership Sales and Consulting; Executive Talent Strategy, Recruitment, Performance, and Organizational Optimization; Creative Consultancy and Experiential Design; Property, Premium Hospitality, and Ticketing Strategy and Sales; Feasibility and Revenue Consultation for New and Renovated Venues; and more. Established in 2018 with the goal of providing comprehensive solutions to organizations across the global sports and entertainment ecosystem; today, the agency supports over 1,000 of the world’s most ambitious organizations across sports, entertainment, media, technology, gaming, lifestyle, and consumer sectors. For more information, follow Elevate on X (@OneElevate_), LinkedIn, and Instagram.