Elevate, a global integrated agency network, has today announced a partnership with the world’s most iconic football stadium, Estadio Banorte. The decade-long partnership will see Elevate exclusively lead premium hospitality strategy, sales, service, and operations aligned with Estadio Banorte’s modernization, which will feature improvements focused on enhancing the fan experience.
Among those improvements are new VIP offerings that will include more than 5,000 premium seats, including “Pitch Side VIP Seats,” Club Seats, Suites, and more, available starting with the Liga MX Apertura 2026 tournament.
Estadio Banorte is home to leading sports club tenants, the Men and Women’s Liga MX’s Club América, Cruz Azul, and the Mexican National Football Team. Notably, the stadium will host the opening fixture of the FIFA World Cup 26™️, becoming the first to host three FIFA World Cup™️ opening matches.
The partnership marks Elevate’s first officially announced client in Mexico. Notably, prior to announcing a formal partnership, Elevate has been working alongside Estadio Banorte for the past four years, conducting a bespoke feasibility study to identify target audiences and fan and patron preferences for the stadium’s premium hospitality areas.
“Our partnership with Elevate has been instrumental in shaping the vision of delivering an unparalleled level of exclusivity and comfort for our fans and partners, combining their expertise with our commitment to innovation, inclusion, and sustainability.
Felix Aguirre
Estadio Banorte General Director
"This transformation ensures Estadio Banorte continues to inspire generations as a world-class destination for sports and entertainment."
“It is incredibly impressive to see football’s most iconic and historic venue continue to push the boundaries in fan engagement and experience in stadium via these state-of-the-art transformations and enhancements.
Al Guido
Elevate Chairman and CEO
"Estadio Banorte has paid incredible attention to detail, utilizing industry best practices and our data-driven feasibility studies to design VIP spaces that provide fans with world-leading premium hospitality experiences.”
Elevate will appoint a Head of Sales to lead a team of more than 20 Premium Hospitality Sales and Service Executives from its Mexico City office to support the extensive premium hospitality strategy and sales campaign. People interested in buying premium hospitality at Estadio Banorte, may visit here or email contacto@premium.estadiobanorte.com.mx
ABOUT ELEVATE
Elevate is a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth. Serving more than 1,000 clients across sports, entertainment, consumer products, retail, and more, Elevate transforms followers into devoted fans.
An agency rooted in innovation, Elevate leverages EPIC, its proprietary intelligence platform powered by advanced data and AI technology. EPIC integrates tools for consumer insights, ticketing, property analytics, and more, empowering clients to maximize ROI, enhance fan engagement, and craft campaigns that foster lasting loyalty.
Founded in 2018, Elevate partners with clients worldwide from offices across North America, Europe, Asia, and Australia. For more information, visit us at www.oneelevate.com.
About Estadio Banorte
Estadio Banorte is an iconic, world-renowned sports and entertainment venue located in Mexico City. Looking toward the future, the stadium has undergone a historic transformation and renovation while maintaining its legendary legacy. As one of the most recognized stadiums in the world, Estadio Banorte has hosted some of the most significant moments in sports history, including two FIFA World Cups™in 1970 and 1986, as well as legendary club and national team matches. Estadio Banorte serves as a prime destination for global sports, live entertainment, and major concerts. For more information, follow Estadio Banorte on X (@EstadioBanorte) and Instagram (@EstadioBanorte).
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