Infront Appoints Shahid Sen as New Managing Director of Infront Pan-Asia
David Nivelle to step down at the end of October after six years at the helm of The Infront Group Company
Infront today announced the appointment of Shahid Sen as Managing Director of Infront Pan-Asia. He will join the company mid-November 2026 and will be based in Singapore.
Shahid brings more than 25 years of executive leadership across the global sports industry, with senior roles spanning broadcasters, rights holders, agencies and commercial consultancy. Most recently, he has led integrated sales, distribution and partnerships for beIN Sports across Asia Pacific, overseeing sponsorship sales and broadcast revenue across a premium rights portfolio including the UEFA Champions League, Formula 1 and Grand Slam tennis. His experience includes senior commercial and leadership positions with the PGA TOUR, Asian Tour, Repucom and IMG.
Shahid succeeds David Nivelle, who will step down as Managing Director of Infront Pan-Asia at the end of October 2026 and return to Europe for personal reasons and to pursue new professional endeavours.
Philippe Blatter, President & CEO of Infront, said: “Asia remains one of Infront's most important strategic growth markets. I would like to sincerely thank David for his leadership, commitment and significant contribution to the development of our Pan-Asian business. During a challenging period for the regional sports and media industry, David and the team strengthened our platform, maintained trusted client relationships and created a solid basis for the next phase of growth. I am also grateful for his support in ensuring a smooth transition. Shahid's background across media rights, sponsorship, broadcast, digital distribution and partnerships makes him very well placed to build on the platform established in the region.”
Julien Ternisien, Infront's Senior Vice President Summer Sports and Chairman of the Infront Pan Asia Board, added: “After successful years of commercial growth with David, Shahid brings exactly the combination of regional leadership, commercial expertise and deep sports industry experience we were looking for. He knows the Asian sports and media landscape from several perspectives, and we are very pleased to welcome him at Infront. Until he joins mid-November, I will work closely with the local team to ensure stability, client continuity and a smooth handover.”
David Nivelle said: “It has been a privilege to lead Infront Pan-Asia and work with such a committed team across the region over the past six years. I am proud of what we have achieved together and grateful for the trust and support of the Infront leadership team, colleagues, clients and partners. I look forward to supporting Julien, ensuring continuity and a smooth handover of all key projects before relocating to Europe.”
Shahid Sen commented: “I am excited to join Infront at such an important time for the sports business in Asia. The region offers significant opportunities across media, sponsorship, fan engagement and digital growth, and Infront has a strong international platform, trusted client relationships and a talented local team. I look forward to working with Julien and the wider Infront leadership team during the transition and to building the next chapter for Infront Pan-Asia.”
Infront Pan-Asia is Infront's regional hub in Singapore, focused on developing client relationships, commercial opportunities and local market presence across key Asian markets. The team works with rights holders and commercial partners in the region, including the Badminton World Federation (BWF) and the International Table Tennis Federation.