ITV Studios today announces a major reinforcement of its global sales division, appointing Louisa Forsyth as Vice President, UK and Ireland Sales, and Jonathan Hughes as Vice President, Germany and Benelux Sales.
Both executives will report directly to Jemma Harvey, Executive Vice President, EMEA & UK Sales and Distribution.
In her new role, Louisa will lead distribution for ITV Studios' pre-sales, co-productions and sales of the prestigious 100,000+ hour catalogue within the UK and Ireland. She shifts into the position internally from her role as Vice President, Global Content, Scripted. Throughout her eight-year journey with the Group, she has collaborated closely with an elite roster of producers, including Hartswood Films (Number 10, Sherlock), World Productions (Line of Duty, Vigil, The Gathering), Mammoth Screen (First Woman, The Forsytes, Code of Silence), Monumental Television (Frauds, The Marlow Murder Club, Harlots), and Silverprint Pictures (A Cruel Love: The Ruth Ellis Story, Shetland, Vera), as well as Moonage Pictures.
Louisa joined ITV Studios in 2018, joining from Sky where she spent sixteen years in various positions, most notably overseeing Programme Acquisitions across the broadcaster's full channel portfolio and serving as content lead for Corporate Affairs to champion charitable initiatives. Louisa served as a trustee on the board of the MAMA Youth Project for seven years.
Jonathan steps into the role of Vice President, Germany and Benelux Sales, bringing two decades of extensive distribution experience spanning finished tape sales, co-productions, pre-sales, and format licensing across EMEA territories. Jonathan joins ITV Studios following 10 years at All3Media International, where he managed sales for German-speaking Europe, France, and Benelux, dealing with flagship brands such as Midsomer Murders, All Creatures Great and Small, and Fleabag.
Crucially, he expanded All3Media's German co-production footprint, securing pivotal deals for Van Der Valk, The Assassin, The Tourist, Boarders, and Generation Z. He was also responsible for internal producer relationships within these territories, driving regional format launches for globally renowned properties like The Traitors, Race Across the World, and Gogglebox. Prior to All3Media, Jonathan spent eight years as Sales Manager at factual specialist Optomen International.
Jemma Harvey, EVP, EMEA & UK Sales and Distribution at ITV Studios, said: “I am thrilled that Louisa Forsyth is taking up the role of VP UK and Ireland, and couldn’t be more delighted to welcome Jonathan Hughes into ITV Studios as our new VP Germany and Benelux, they are both outstanding commercial strategists. Louisa’s deep-rooted relationships with British producers and her intimate knowledge of our organisation make her an exciting choice to spearhead our UK sales strategy. And Jonathan's unrivalled track record in driving high-value sales and co-productions across EMEA made him the natural choice for growing our business in Germany and Benelux. ”
The leadership appointments follow a series of specialist unscripted hires including Zack Wallace, Director, Unscripted, US & LATAM; Eliana Barbosa, Senior Sales Manager, Unscripted, Italy, Iberia, and CEE; Ben Nohr, Sales Manager, Unscripted, France and Germany; and the promotion of Lucy Pryke from Sales Executive, Nordics, to Sales Manager, Unscripted, Nordics and Benelux.
ITV Studios is a creator, producer and distributor of world-leading programmes that people can’t get enough of. We connect millions of people every day and shape and reflect the world they live in.
ITV Studios is home to some of the best creative minds, crafting around 7,500 hours of original programming across 60 production labels. Our global footprint spans 13 countries including the UK, US, Australia, France, Germany, The Nordics, Italy and the Netherlands and our global distribution business sells our catalogue of over 100,000 hours to broadcasters and platforms around the world.
It launched a new label, Zoo 55, dedicated to expanding its digital and gaming activity, in 2025. Zoo 55 has 200+ owned and operated channels in the social space delivering 47bn views in 2025, as well as 20 FAST channel brands and 28 unique channels distributed in 43 countries and 318 live streams globally.
In 2026, ITV Studios launched Studio 55, a global brand partnership studio which is designed to offer brands, marketing agencies and content creators unprecedented access to ITV Studios’ world-class portfolio of IP. Its focus spans bigger licensing deals and digital first formats targeted to deepen fan loyalty and build on how audiences interact with TV brands.
ITV Studios is part of ITV PLC, which includes the UK’s largest commercial broadcaster ITV and the ad-funded, free streaming home for ITV, ITVX.
Elevate led the executive search for the Vice President, Germany and Benelux Sales role.
