Following the successful introduction of NASCAR ONE Fueled by Elevate, NASCAR and Elevate have announced an expanded partnership for NASCAR San Diego presented by Anduril. Elevate has been named the Official Sales and Promotional Partner of the NASCAR San Diego Weekend, providing strategic support for the commercial and fan experience for the inaugural street race at Naval Base Coronado.
Fans have demonstrated an overwhelming appetite for the historic event, NASCAR San Diego. The inaugural street race event will feature a "Military Day" on Friday, June 19, followed by the NASCAR CRAFTSMAN Truck Series street race. The NASCAR O’Reilly Auto Parts Series will take center stage on Saturday, June 20, and the stars of the NASCAR Cup Series will compete in the Anduril 250 Race the Base on Sunday, June 21.
Premium hospitality inventory for NASCAR San Diego is nearly sold out as the unprecedented demand highlights the success of the innovative partnership between NASCAR and Elevate. This includes The Hangar Club signature hospitality experience set within an aircraft hangar and The Admirals Club positioned at the start-finish line.
In its role as the Official Sales and Promotional Partner of the NASCAR San Diego Weekend, Elevate conducted a multi-layered analysis to forecast event demand and led a go-to-market sales and marketing plan that achieved NASCAR’s commercial objectives for the ticketing and hospitality offerings and aligned with fan interests.
"NASCAR is constantly pushing the boundaries of what is possible in sports experiences, and the San Diego Weekend is a testament to that bold spirit."
Dan Rosenthal
EVP Property Sales and Experiences at Elevate
"Our role is to support NASCAR’s vision by providing strategic insights, concepts, and product development to help make history as NASCAR hosts a brand-new street race at Naval Base Coronado."
“We are thrilled to see the fans respond so enthusiastically, and we are working in lockstep with NASCAR to ensure every guest, from those in our premium clubs to those utilizing our curated travel packages, enjoys a world-class racing experience."
The expanded partnership with the NASCAR San Diego Weekend represents a deeper integration with Elevate serving as a trusted advisor to help realize NASCAR’s vision.
In addition to the partnership around the NASCAR San Diego Weekend, Elevate and NASCAR will continue the "NASCAR ONE" program, now in its second year. Over 5,000 guests have experienced unique access and hospitality programs, including Cup Series driver-led garage tours, access to the driver crew chief meeting, a reserved VIP area for driver introductions, exclusive question-and-answer sessions, and pace-car hot laps on the track.
"San Diego Weekend is a celebration of our American and U.S. Navy’s 250th anniversary and an opportunity for NASCAR to recognize our nation’s history and the men and women who serve."
Amy Lupo
President, NASCAR San Diego
“We value our strategic partnership with Elevate as we bring a new street race event to Naval Base Coronado. Their collaboration has been a great asset as we design premium experiences that will resonate with our fans."
To accommodate sustained fan interest, NASCAR and Elevate have released a limited number of Official Travel and Hotel Packages. These curated experiences provide fans with a seamless race weekend by combining event tickets with top-tier local accommodations and dedicated shuttle service.
For remaining ticket availability and hospitality waitlists, visit www.nascarsandiego.com. To book official travel packages, visit Elevate Experiences.
Elevate is a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth. Serving more than 1,000 clients across sports, entertainment, consumer products, retail, and more, Elevate transforms followers into devoted fans.
An agency rooted in innovation, Elevate leverages EPIC, its proprietary intelligence platform powered by advanced data and AI technology. EPIC integrates tools for consumer insights, ticketing, property analytics, and more, empowering clients to maximize ROI, enhance fan engagement, and craft campaigns that foster lasting loyalty.
Founded in 2018, Elevate partners with clients worldwide from offices across North America, Europe, Asia, and Australia. For more information, visit us at www.oneelevate.com.
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series Powered by O’Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA Weather Tech Sports Car Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
Naval Base Coronado is home to 17 squadrons, three aircraft carriers, four SEAL Teams, Navy Expeditionary Combat Commands quadrons, and other air, surface and subsurface commands. Notable commands include Commander Naval Air Forces, Naval Surface Force Pacific, Commander Naval Special Warfare, and the Fleet Readiness Center Southwest. For more information about Naval Base Coronado and its tenant commands, visit cnrsw.cnic.navy.mil/Installations/NAVBASE-Coronado and follow Naval Base Coronado on Facebook.
Amanda Marston
Elevate Communications
512-565-8755
amanda.marston@oneelevate.com
Brent S. Gambill
NASCAR Communications
704-348-9740
bgambill@nascar.com
Kevin Dixon
Naval Base Coronado
619-545-8136
kevin.b.dixon.civ@us.navy.mil
