Stanford and Elevate Partner to Land Landmark Jersey Patch Deal with DoorDash
Stanford Athletics' highest-grossing partnership marks Elevate's first collegiate jersey patch deal
Elevate, an award-winning global sports and entertainment agency, today announced that it has worked in close partnership with Stanford Athletics to develop and execute a landmark jersey patch agreement with DoorDash – the highest‑grossing commercial agreement in Stanford Athletics history and Elevate’s first collegiate jersey patch deal. The multiyear partnership reflects Elevate’s expanding impact in the collegiate space and its ability to deliver modern, market‑shaping commercial outcomes.
As part of the agreement, DoorDash will also serve as the Official On‑Demand Delivery Partner of Stanford Athletics, extending the relationship beyond the jersey patch through broader fan and campus engagement opportunities.
Rooted in Stanford’s culture of entrepreneurship, DoorDash’s connection to The Farm runs deep. Founded by Stanford alumni and shaped by early experiences tied to Stanford football, the company brings an authentic and meaningful origin story to the partnership. Elevate led the narrative and creative development behind the pitch to DoorDash, working closely with Stanford to translate that shared history into a fully connected commercial platform.
“DoorDash’s story is deeply connected to Stanford, and that authenticity makes this partnership especially compelling.”
Mike Kitts
President of Global Sales and Solutions at Elevate
“Elevate collaborated with the university to build a platform that reflects the university’s values, the brand’s identity, and the unique character of the Bay Area market. It’s a clear example of Elevate’s ability to turn authentic connections into high‑impact commercial outcomes.”
The announcement comes as Stanford celebrates 50 consecutive years with at least one NCAA team championship, an achievement unmatched across collegiate athletics. Elevate’s work ensures the partnership aligns with that legacy of excellence while delivering modern, relevant value for both Stanford and DoorDash.
“DoorDash is one of the world’s most iconic brands and an innovative industry pioneer whose origin is synonymous to our university.”
John Donahoe
Stanford’s Jaquish & Kenninger Director and Chair of Athletics
“The same ingenuity, hustle and perseverance that defined the company’s humble beginnings are trademark characteristics embodied by our student-athletes on the field and in the classroom. We are thankful for Elevate’s collaboration and excited about the opportunities this partnership will yield as we continue to invest in the student-athlete experience.”
Elevate’s one integrated commercial approach – spanning partnerships, ticketing, premium hospitality, insights, and creative, was central to shaping the strategy and execution of the deal. The collaboration reflects Elevate’s ability to design partnerships that are distinctive, strategically grounded, and responsive to the needs of both the institution and the brand. Elevate also designed NIL‑driven components that will create new opportunities and additional support for Stanford student‑athletes.
The DoorDash agreement represents a significant step in Elevate’s broader commercial work at Stanford. Building on the recently announced Ramp and Fortinet partnerships, also supported by Elevate, the deal advances a new vision for Stanford’s commercial strategy, one defined by integration, innovation, and long‑term strategic value.
ABOUT ELEVATE
Elevate is an award-winning global sports and entertainment agency founded in 2018 and the chosen growth partner for the world’s leading brands, properties, and experience-driven businesses. Through one integrated model, Elevate serves as the trusted advisor for more than 1,000 clients, helping them solve complex challenges and drive business wins.
What began in sports has evolved into a platform now serving clients across culture, attractions, culinary, and hotels. Today, Elevate brings operational expertise, data-driven intelligence, and world-class creativity together under one roof.
Elevate partners with clients worldwide from offices across North America, Europe, and Asia. For more information, visit us at www.oneelevate.com.
ABOUT STANFORD ATHLETICS
Stanford’s Department of Athletics, Physical Education and Recreation (DAPER) is the premier intercollegiate athletics program in the country. The all-time leader in NCAA team championships with 139, Stanford has won at least one NCAA team title for 50 straight years dating back to the 1976-77 campaign, a streak that far outpaces its next closest competitor totaling six consecutive years. The department boasts nearly 900 student-athletes competing across 36 varsity teams, which have combined to produce 178 national championships overall and 668 individual national champions. Stanford has won the Learfield Directors’ Cup in 26 of the possible 32 seasons and is a 10-time recipient of the Capital One Cup. Stanford’s Olympic affiliates have captured 335 overall medals from 196 medalists, and the Cardinal has produced more Team USA selections than any other institution at the 2024 Paris Games, reinforcing its status as the preeminent training ground for national team competition.
For more information, visit us at www.gostanford.com.