Working alongside HNTB Architecture, Manica Architecture, and the Raiders, Elevate helped shape Allegiant Stadium’s identity through naming rights signage, intuitive wayfinding, concessions branding, and integrated team branding.
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Challenge
The project required creating a clear, cohesive signage program for a major new NFL venue while meeting the expectations of multiple partners and complying with Clark County’s strict exterior signage regulations. The team needed to integrate the Raiders’ identity, support the Naming Rights partnership, and ensure smooth fan movement throughout a complex architectural environment—all under tight timelines and high visibility.
Solution
We produced impactful Naming Rights and identification signage, built an intuitive wayfinding system, and created distinct concessions branding that improved the guest experience. By coordinating the full county review process for exterior elements, we ensured approvals stayed on track and the final installation maintained both functionality and visual strength.
