Blue Cross Blue Shield

Elevate was engaged to maximize a major investment as the title partner of Boston’s Bluebikes program. The goal was to drive year-round brand awareness, community impact, and measurable business results.

The brand needed a strategy that activated its sponsorship across multiple municipalities, coordinated with partner agencies, and delivered clear, measurable ROI for a non-traditional marketing investment.

Elevate led campaign development, managed day-to-day programming across 9+ municipalities, and coordinated partner agencies. Using upfront KPIs and detailed insights, Elevate measured both quantitative and qualitative impact, ensuring a strong return on investment for the sponsorship.