Blue Cross Blue Shield
Introduction
Elevate was engaged to maximize a major investment as the title partner of Boston’s Bluebikes program. The goal was to drive year-round brand awareness, community impact, and measurable business results.
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Challenge
The brand needed a strategy that activated its sponsorship across multiple municipalities, coordinated with partner agencies, and delivered clear, measurable ROI for a non-traditional marketing investment.
Solution
Elevate led campaign development, managed day-to-day programming across 9+ municipalities, and coordinated partner agencies. Using upfront KPIs and detailed insights, Elevate measured both quantitative and qualitative impact, ensuring a strong return on investment for the sponsorship.
Results
Executed Services
Sponsorship Strategy
Partnership Management
Agency Management
Performance Measurement
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