Sponsorship Strategy
Led the renewal strategy and overall campaign development for Bluebikes
Partnership Management
Managed the day-to-day programming and communication with all MA municipalities (9+ and growing)
Agency Management
Served as the lead agency for all partner agencies with ongoing initiatives (other agencies include PR and social)
Measurement
Measured the quantitative and qualitative value of this non-traditional sponsorship through upfront KPI development and worked closely with our insights team to provide a comprehensive ROI assessment
