As the Official Banking and Wealth Management Partner of the Premier Lacrosse League (PLL), U.S. Bank aimed to move beyond traditional sponsorship. The goal was to establish authentic credibility within the lacrosse community while strategically engaging high-net-worth individuals and affluent families across key U.S. markets.

U.S. Bank needed to establish authentic credibility and meaningful connections within the lacrosse community as the Official Banking and Wealth Management Partner of the PLL and title partner of the PLL U.S. Bank Championship. Beyond traditional sponsorship, they sought to demonstrate genuine investment in growing professional lacrosse while strategically reaching high affluent demographics across key markets critical to their business objectives. The PLL provided U.S. Bank with a unique platform to target their desired client base—affluent lacrosse families, Financial Decision Makers, and high-net-worth individuals—they did so over the season, and hit their main targets in certain markets: California Homecoming Weekend served as a priority market expansion opportunity, allowing U.S. Bank to establish presence in a key growth market through integrated activations including Redwoods uniform patches, on-site activation, Cali Cup integration, and elevated in-game branding that generated over 18.2M+ social and OOH impressions. U.S. Bank needed to translate a massive title sponsorship into genuine community investment. The hurdle was to successfully reach "Financial Decision Makers" across three distinct objectives: expanding into the California market, leveraging home-field strength in Minneapolis, and maximizing brand authority during the Marquee Championship weekend.

By weaving together strategic storytelling with data-driven optimization, Elevate transformed the U.S. Bank and PLL partnership into a masterclass in authentic cultural integration. Utilizing a framework of Epic Data analysis and breakthrough activations, the collaboration successfully bridged the gap between brand messaging and fan experience. This approach allowed U.S. Bank to tap into an affluent demographic through the "Power of Us" narrative, converting high-impact visibility into deep emotional loyalty and a sustained commitment to the lacrosse community. Elevate executed a season-long, integrated "Power of Us" campaign that turned high-traffic moments into premium brand experiences. The "Oculus" Takeover: Converted NYC’s iconic transit hub into a massive fan zone, bringing professional lacrosse to hundreds of thousands of commuters. Hosted VIP hospitality in Minneapolis, yielding $224k in sponsor media value. Generated 18.2M+ impressions in California through uniform patches and on-site activations.