Motorola sought Elevate’s expertise to evaluate, optimize, and measure its sponsorship portfolio, focusing on uniform patch deals with the Chicago Bulls, San Diego Padres, and key tennis players. Elevate provided a comprehensive analytics solution, empowering Motorola with data-driven insights to strategically align its sponsorship investments with marketing objectives.
Results
Executed Service
Fair market valuations
Fair market valuations to guide negotiations and budgets
Brand Compatibility Model
Brand Compatibility Model development for athlete ambassador selection
Performance Reporting
Performance dashboards to track impressions, awareness, and performance metrics
Measurement
Ongoing analytics to optimize partnership value and ROI
