Since its inaugural year in 2015, Elevate has developed the visual program for the College Football Playoff National Championships. Each year, the host city comes alive through a comprehensive graphic system spanning the game venue, official hotels, building wraps, and street-level fan activations.

The design system needed to reflect the textural qualities of the football field, incorporate nods to the city’s identity—such as Houston’s designation as the Space Capital of the World—and capture the energy and cultural vibrancy of the local community.

The final visual program for the CFP National Championship 2024 fused football-inspired textures with city-specific motifs, using repetitive line work to convey motion, energy, and cultural fusion. This approach brought every activation—from stadium signage to street-level experiences—to life, ensuring fans were fully immersed in a dynamic, visually engaging celebration of both the sport and the host city.