The graphic palette of the 2024 NHL All-Star Game blended Toronto’s rich hockey heritage with a modern and punchy aesthetic, bringing a sense of youth and energy to Scotiabank Arena and to the city of Toronto. The system derived influence from Toronto-based streetwear brand Drew House; pops of red, yellow and blue paired with a fresh, new graphic approach brought attention to the brightest stars of the league while simultaneously bolstering the lively and celebratory nature of the All-Star game.