Max & Co., a leading brand within the Dedimax fashion group (part of MaxMara), was undergoing a major transformation to drive growth and modernize its operations. The brand needed a CMO with full-funnel marketing expertise to lead a marketing overhaul, restructure the team, and engage a younger audience with innovative strategies.‍ The role required the candidate to relocate to Reggio Emilia, Italy, making it challenging to attract top-tier international talent.