Max & Co., a leading brand within the Dedimax fashion group (part of MaxMara), partnered with Elevate to support its transformation and modernization efforts. The brand aimed to drive growth, modernize operations, and engage a younger, digital-native audience, requiring a senior marketing leader capable of elevating its full-funnel strategy while bringing fresh international perspectives.

Max & Co. needed a Chief Marketing Officer with expertise across brand, digital, and lifestyle marketing to lead a comprehensive marketing overhaul, restructure the team, and connect with a younger audience. The role also required relocation to Reggio Emilia, Italy, making it challenging to attract top-tier international talent. The ideal candidate needed cross-sector experience, global insights, and the ability to execute innovative marketing strategies in a transforming organization.

Elevate identified Gianluca Bersezio, a seasoned marketing executive with leadership experience at MTV, Diesel, and VF Corporation, where he led Timberland’s global brand and digital strategy. Through Elevate’s support, Gianluca relocated from the USA to Italy, bringing a fresh, international perspective to Max & Co.