Circuit of The Americas

Austin, TX

Hand drawn arrow gesture pointing to the right in orange.
Introduction
Our team expanded and elevated the “Classic Americana” graphic system at Circuit of the Americas as Formula 1 and MotoGP continued to draw record-setting attendance in Austin.
Challenge
Circuit of the Americas needed a consistent and scalable graphic approach that could be applied across a large campus, accommodate major attendance growth, and support a wide range of grandstand and hospitality environments.
Solution
We elevated the “Classic Americana” concept and implemented it across the venue through 16 unique grandstand configurations and hospitality structures, creating a cohesive and recognizable visual system throughout the campus.
Results

Executed Services

Stadium Dressing & Venue Design

Production Artwork Delivery

Concept Development & Install Management

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