Our team expanded and elevated the “Classic Americana” graphic system at Circuit of the Americas as Formula 1 and MotoGP continued to draw record-setting attendance in Austin.
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Challenge
Circuit of the Americas needed a consistent and scalable graphic approach that could be applied across a large campus, accommodate major attendance growth, and support a wide range of grandstand and hospitality environments.
Solution
We elevated the “Classic Americana” concept and implemented it across the venue through 16 unique grandstand configurations and hospitality structures, creating a cohesive and recognizable visual system throughout the campus.
