Flynas

Flynas x Al Hilal

Introduction

Elevate brought on Saudi-based airline, Flynas, to be the activation agency for its partnership Al Hilal SC, the most decorated Saudi football club. The statement of work covers full sponsorship activation lifecycle support.

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Challenge

Flynas sought to establish a structured, long-term partnership framework that maximized ROI, deepened engagement with football audiences in KSA and internationally, and ensured meaningful connection with Al Hilal SC fans across multiple touchpoints

Solution

Elevate crafted a comprehensive partnerships program for Flynas, creating a long-term framework to maximize ROI and meaningfully engage football audiences in KSA and internationally. Our team executed targeted activations, including halftime shows, digital storytelling, CSR initiatives, and employee engagement, while producing hero content and integrated marketing campaigns to elevate brand awareness, strengthen fan affinity, and deliver measurable returns

Results

Executed Services

Sponsorship Strategy & Framework

Designed a long-term structure to maximize ROI, ensuring Flynas is meaningfully connected with football audiences in KSA and internationally.

Activation Planning & Execution

Developed and implemented robust activations that elevated Flynas’ share of voice locally and globally while delivering measurable returns.

Brand Affinity Programs

Strengthened ties with Al Hilal fans through targeted initiatives such as halftime shows, digital storytelling, CSR programs, and employee engagement.