Flynas
Flynas x Al Hilal
Introduction
Elevate brought on Saudi-based airline, Flynas, to be the activation agency for its partnership Al Hilal SC, the most decorated Saudi football club. The statement of work covers full sponsorship activation lifecycle support.
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Challenge
Flynas sought to establish a structured, long-term partnership framework that maximized ROI, deepened engagement with football audiences in KSA and internationally, and ensured meaningful connection with Al Hilal SC fans across multiple touchpoints
Solution
Elevate crafted a comprehensive partnerships program for Flynas, creating a long-term framework to maximize ROI and meaningfully engage football audiences in KSA and internationally. Our team executed targeted activations, including halftime shows, digital storytelling, CSR initiatives, and employee engagement, while producing hero content and integrated marketing campaigns to elevate brand awareness, strengthen fan affinity, and deliver measurable returns
Results
Executed Services
Sponsorship Strategy & Framework
Designed a long-term structure to maximize ROI, ensuring Flynas is meaningfully connected with football audiences in KSA and internationally.
Activation Planning & Execution
Developed and implemented robust activations that elevated Flynas’ share of voice locally and globally while delivering measurable returns.
Brand Affinity Programs
Strengthened ties with Al Hilal fans through targeted initiatives such as halftime shows, digital storytelling, CSR programs, and employee engagement.
Campaign Development & Management
Produced hero content and integrated marketing campaigns to drive brand awareness and deepen fan engagement.
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