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Old Trapper
Program Activation
Introduction
Elevate partnered with Old Trapper to activate across the Big 10, Big 12, and Pac-12 Men’s Football and Basketball Championships, transforming product sampling into an interactive, high-energy brand experience.
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Challenge
Through creative activations, product giveaways, and immersive fan touchpoints, Old Trapper has built affinity with thousands of fans, reinforcing its status as a staple snack for sports and life, and capturing meaningful consumer data to fuel future marketing.
Solution
Elevate designed an activation strategy to make Old Trapper synonymous with the energy of championship football and basketball, combining product trial, fan engagement, and content capture to create memorable, fan-first experiences. The program featured interactive games, branded touchpoints, and giveaways that encouraged repeated participation and kept fans engaged throughout the day, while ensuring Old Trapper products were prominently featured and easily sampled.
Results
17K
Bags of Jerky Distributed
4K
Bags Sampled at Each Session
4.3k
Branded Premium Giveaway Items
565
Photo Booth Sessions
Executed Services
Pre-Production
Developed the strategic development of activation creative and budgeting while overseeing vendor negotiations, property relations, and comprehensive client management.
On-Site Management
Load-in, set-up, and full management of booth operations across the Big 10, Big 12, and Pac-12 Men’s Football and Basketball Championships
Staffing
Recruitment, training, and management of ambassadors to drive sampling, manage competitions, and engage with fans
Post-Event
Debrief, reporting, and learnings shared to inform future activations and asset storage management
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