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Pepsi

Roshn Saudi League

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Introduction
PepsiCo appointed Elevate to activate its Roshn Saudi League partnership, highlighted by the league’s 2023/24 closing ceremony and our “Party with Pepsi” in-stadium experience.
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Challenge
Solution
Elevate developed a comprehensive partnership awareness strategy, designed the event concept, managed rights holder relationships, and executed fan experience activations. Content development and live event execution ensured maximum engagement and exposure for PepsiCo throughout the activation
Results

96%

Awareness of Pepsi X RSL Partnership

75

Minutes Produced Non-Stop Show

15K

Attendees

Gold Award

Best Sports Partnership Activation
Executed Services

Partnership Awareness Strategy

Event Concept Development

Rights Holder Management

Fan Experience Activation

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