Pepsi
Roshn Saudi League- Award Winning
Introduction
PepsiCo appointed Elevate to activate its Roshn Saudi League partnership, highlighted by the league’s 2023/24 closing ceremony and our “Party with Pepsi” in-stadium experience.
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Solution
Elevate developed a comprehensive partnership awareness strategy, designed the event concept, managed rights holder relationships, and executed fan experience activations. Content development and live event execution ensured maximum engagement and exposure for PepsiCo throughout the activation
Results
96%
Awareness of pepsi X RSL partnership
75
Minutes produced non-stop show
15K
Attendees
Gold Award
Best sports partnership activation
Executed Services
Partnership Awareness Strategy
Event Concept Development
Rights Holder Management
Fan Experience Activation
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