ASM Global
President & CEO, Europe
Introduction
As the world's leading venue management company and producer of live event experiences, ASM Global is the preeminent management and content partner with over 350 venues worldwide. Operating and investing in the world's most important stadiums, arenas, convention centres, and theatres requires unmatched dedication and the most profound expertise.
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Challenge
ASM Global required a senior leader who could align diverse business cultures, implement a cohesive vision, and ensure exceptional customer experiences across all touchpoints. The role demanded expertise in managing high-profile venue operations, securing new contracts, and delivering complex redevelopment projects, such as the £70 million AO Arena redevelopment in Manchester, Utilita Arena Newcastle, and the transformation of Sweden’s Avicii Arena.
Solution
With Elevate’s guidance, ASM Global identified a senior executive experienced in large-scale venue management and strategic transformation. The new leadership successfully integrated diverse company cultures, won key European contracts, and oversaw substantial venue redevelopment projects. Elevate’s support ensured the team strengthened operational performance, extended ASM Global’s footprint across Europe, and elevated customer experiences at every venue.
Results
Executed Services
Placement
Chris Bray, President & CEO, Europe
Partner
Charlie Fey
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