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A baseball player mid pitch looking focused and determined.Joey Logano signs a young NASCAR fans hat during Driver Intros at a NASCAR race. A lively football stadium filled with fans watching the band perform on the field during halftime.

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Rhone

"Get Your Head in the Game" Fan Experience

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Introduction
Rhone partnered with Elevate to activate its new NBA partnership at NBA Crossover, transforming the “Get Your Head in the Game” campaign into an immersive fan experience. The activation highlighted Rhone’s premium performance apparel while engaging fans through challenges that tested both mind and body, driving brand affinity, consumer engagement, and measurable business outcomes.
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Challenge
Rhone needed to translate its campaign into a dynamic, interactive experience on one of the NBA’s biggest cultural stages. The goal was to connect the brand to the competitive intensity of the league, demonstrate product performance, and engage fans in ways that were both memorable and aligned with Rhone’s ethos of focus, resilience, and adaptability.
Solution
Elevate developed a full-scale activation that fused brand storytelling with NBA culture. Fans were immersed in an environment that tested mental and physical performance, integrated athlete partnerships, and connected directly to Rhone’s apparel. The activation included a sensory entry experience, interactive basketball challenges, athlete storytelling featuring Kevin Love and Jrue Holiday, and product displays with QR-enabled shopping for immediate trial and conversion.
Results

Executed Services

Pre-Production

Concept design, 3D spatial planning, creative renderings, budget management, detailed buildout logistics, property communication, and client management

On-Site Management

ROS management, production oversight, client communication, and integration of brand ambassadors

Staffing

Recruitment, training, and on-site management of ambassadors to deliver a consistent brand experience

Post-Event

Debrief, reporting, and learnings shared to inform future activations and asset storage management

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