Elevate partnered with Rhone to bring its NBA partnership to life at NBA Crossover, transforming the Get Your Head in the Game campaign into an immersive experience that challenged mind and body. The activation connected Rhone’s premium performance apparel to the intensity of the NBA through interactive stations testing focus, adaptability, and resilience, proving that pressure isn’t a barrier, it’s fuel. Designed for deep engagement, the space blended strategic storytelling to convert consumers