Elevate partnered with Rhone to activate its NBA partnership at NBA Crossover, turning the “Get Your Head in the Game” campaign into an immersive fan experience. The activation connected Rhone’s premium performance apparel to the intensity of basketball through interactive challenges and storytelling.

Rhone needed to debut in the NBA in a way that authentically engaged fans, showcased its apparel, and converted brand exposure into meaningful consumer action.

Elevate designed an interactive experience featuring sensory entryways, a branded basketball court, on-site product displays, and QR-enabled shopping. The campaign brought athlete partnerships to life, reinforced Rhone’s fitness-forward ethos, and drove fan engagement both on-site and digitally.