Rhone
"Get Your Head in the Game" Fan Experience
Introduction
Rhone partnered with Elevate to activate its new NBA partnership at NBA Crossover, transforming the “Get Your Head in the Game” campaign into an immersive fan experience. The activation highlighted Rhone’s premium performance apparel while engaging fans through challenges that tested both mind and body, driving brand affinity, consumer engagement, and measurable business outcomes.
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Challenge
Rhone needed to translate its campaign into a dynamic, interactive experience on one of the NBA’s biggest cultural stages. The goal was to connect the brand to the competitive intensity of the league, demonstrate product performance, and engage fans in ways that were both memorable and aligned with Rhone’s ethos of focus, resilience, and adaptability.
Solution
Elevate developed a full-scale activation that fused brand storytelling with NBA culture. Fans were immersed in an environment that tested mental and physical performance, integrated athlete partnerships, and connected directly to Rhone’s apparel. The activation included a sensory entry experience, interactive basketball challenges, athlete storytelling featuring Kevin Love and Jrue Holiday, and product displays with QR-enabled shopping for immediate trial and conversion.
Results
Executed Services
Pre-Production
Concept design, 3D spatial planning, creative renderings, budget management, detailed buildout logistics, property communication, and client management
On-Site Management
ROS management, production oversight, client communication, and integration of brand ambassadors
Staffing
Recruitment, training, and on-site management of ambassadors to deliver a consistent brand experience
Post-Event
Debrief, reporting, and learnings shared to inform future activations and asset storage management
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