Elevate was commissioned by Savvy Games Group, KSA’s national champion of gaming and esports, to serve as the activation agency for its partnership with Al Hilal SC, the most decorated football club in Saudi Arabia. Our scope spanned the full sponsorship activation lifecycle, delivering strategy, creative, execution, and measurement.

The challenge was to design experiences that translated the partnership into meaningful fan engagement—both digitally and on the ground—while ensuring each activation could be measured, optimized, and scaled for future campaigns.

Elevate developed and executed a holistic activation strategy, including immersive fan zone concepts, interactive events, digital-first experiential guides, and gameday touchpoints that brought the partnership to life. Following each event, we provided detailed sponsorship performance analysis to quantify impact and guide continuous improvement. The result was a cohesive, data-backed activation program that strengthened Savvy’s presence, elevated fan engagement, and set a foundation for future campaign success.