Wasabi Technologies entered its first-ever event title sponsorship of the Wasabi Fenway Bowl and partnered with Elevate to drive awareness, maximize sponsorship value, and boost game attendance.

Wasabi needed to ensure its inaugural sponsorship delivered strong visibility, local relevance, and meaningful engagement, while building a lasting connection with fans and the broader community.

Elevate developed and executed a full activation strategy, including local restaurant collaborations, on-site fan experiences at Fenway Park and the pre-game Fan Fest, and cross-promotional opportunities with other local sponsors. Elevate also produced a digital docu-series, Beyond The Green, and managed digital and social content, including game-day livestreams, ensuring broad fan engagement and measurable impact. The activation increased attendance, generated strong earned media coverage, drove social growth, and achieved a 16x ROI for Wasabi.