Wasabi Technologies
Wasabi Fenway Bowl
Introduction
Wasabi Technologies entered its first-ever event title sponsorship of the Wasabi Fenway Bowl, partnering with Elevate to drive awareness, maximize sponsorship value, and boost game attendance.
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Challenge
Wasabi came to Elevate looking for best practices and assistance leveraging their sports sponsorships to drive B2B opportunities.
Solution
Wasabi partnered with Elevate to identify best practices and strategic recommendations for leveraging its sports sponsorships to drive B2B growth. Using premium assets from Wasabi’s Boston Red Sox and Boston Bruins partnerships, Elevate designed and executed a bespoke technology networking event hosted at historic Fenway Park, bringing together IT and technology decision-makers from leading Boston-area brands.
Results
16x
ROI
311%
Increase in website traffic on game day
40+
Top Customers and Prospects Hosted
Executed Services
Sponsorship Activation
Developed and executed a comprehensive activation plan to maximize sponsorship value, including local collaborations, on-site engagement, and fan-focused initiatives
Content Development
Produced a digital docu-series, Beyond The Green, highlighting unique stories from the Bowl Game and elevating Wasabi’s brand narrative
Digital & Social Media Strategy
Built a consistent social presence leading up to the game and created game day livestream content to boost fan engagement and website traffic
On-Site Activation
Curated interactive experiences at Fenway Park’s concourse and pre-game Fan Fest, strengthening Wasabi’s local ties and creating memorable fan moments
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