Wasabi Technologies partnered with Elevate for its first-ever title sponsorship of the Wasabi Fenway Bowl. The goal was to maximize brand awareness, fan engagement, and measurable business impact through a comprehensive activation strategy.

Wasabi needed to ensure its inaugural sponsorship delivered strong visibility, local relevance, and meaningful engagement, while building a lasting connection with fans and the broader community.

Elevate executed a full activation plan, including local collaborations, interactive fan experiences, a digital docu-series, social content, and live game-day coverage. These initiatives elevated Wasabi’s brand narrative, boosted engagement, and strengthened its presence both online and on-site at Fenway Park.