Strategic Sponsorship Activation
Developed and executed a comprehensive activation plan to maximize sponsorship value, including local collaborations, on-site engagement, and fan-focused initiatives
Content Development
Produced a digital docu-series, Beyond The Green, highlighting unique stories from the Bowl Game and elevating Wasabi’s brand narrative
Digital & Social Media Strategy
Built a consistent social presence leading up to the game and created game day livestream content to boost fan engagement and website traffic
On-Site Activations
Curated interactive experiences at Fenway Park’s concourse and pre-game Fan Fest, strengthening Wasabi’s local ties and creating memorable fan moments
