Competitive Landscape Analysis
Competitive landscape analysis of 20 NCAA and 10 professional comparable venues to identify current trends and best practices for an optimized, modern product mix and pricing
Key Stakeholder Interviews
Key stakeholder interviews with internal leadership to understand the challenges and opportunities posed by the current Ben Hill Griffin Stadium experience
Comprehensive Consumer Feedback
Comprehensive consumer feedback aggregating feedback of 3,500+ respondents, consumer insights from over 600K unique target buyers, and a targeted suite buyer survey addendum
Demand Forecast
Demand forecast for potential new products using a Phased Demand analysis
