Elevate transformed the 2023 NHL Stadium Series in Raleigh with immersive graphics, live performances, and fan-focused activations.

The goal was to honor local traditions while elevating the spectacle of an outdoor NHL game, creating a cohesive experience that engaged students, fans, and performers across the stadium.

Elevate created a dynamic environment inspired by NC State pride and the unique charm of Raleigh. From a dedicated student section and live performances—including the NC State band and Jake Owen—to cohesive event graphics, every element worked together to heighten the energy in the stadium. The night culminated in a memorable Hurricanes victory, punctuating an immersive and high-impact fan experience.