Everton FC’s new Hill Dickinson Stadium represents one of the most significant developments in modern British sport—a transformational project rooted in community, heritage, and global ambition. As the club prepared to open a venue expected to deliver a mind-blowing fan experience and billions in long-term regional investment, Everton engaged Elevate to lead the commercial strategy behind its Naming Rights and Founding Partner programme. This required a partner capable of commercializing a world-class venue while honoring the deep cultural ties of Liverpool, its people, and the brands woven into its history.

The club needed a clear strategy to position its most valuable assets, differentiate itself in a competitive global marketplace, and articulate a vision that resonated with senior decision-makers across industries. This required credible valuation work, persuasive narratives, and a structured approach to identifying and engaging brands capable of forming high-impact, multiyear partnerships.

Elevate executed a comprehensive, data-driven approach to identify and secure the ideal Naming Rights partner for Everton’s new stadium. Our team conducted a global search, evaluating brands through multiple strategic lenses—global reach, Premier League visibility, community impact, first-party data potential, and long-term value creation. The resulting partnership is more than a naming rights agreement—it is a catalyst for community access, cultural pride, and the evolution of Liverpool’s North Docks. As Hill Dickinson prepares to reinvest tickets and experiences back into the community, the stadium’s identity becomes a living expression of the city’s heritage and future.