Brodo Broth Company

Founded by acclaimed chef and restaurateur Marco Canora, Brodo was born out of a personal transformation. After years in the restaurant industry took a toll on his health, Canora turned to nutrient-rich bone broth as a cornerstone of a more balanced lifestyle—ultimately inspiring him to introduce a wholesome, nourishing alternative to traditional grab-and-go beverages in New York City. As Brodo grew from a small takeaway window into an established brand, Elevate partnered with the company to translate this authentic, health-driven story into compelling digital content—expanding its reach and connecting with a broader, food-forward audience.

While Brodo had built a strong foundation through product quality and founder credibility, the brand had yet to fully establish itself within the social media landscape. Brodo was looking to increase brand awareness among new, younger, and digitally native audiences, translate its health-driven positioning into engaging, shareable content, and drive sustained engagement and ultimately increase sales. The challenge was maintaining the brand’s authenticity while evolving its presence in a crowded and fast-moving digital space.

Elevate's culinary team pitched Brittany Arnett (@toastedtable), a NJ/NYC based content creator with content focusing on unique toast-inspiration and nourishing breakfast and brunch recipes. Her large social following, excellent content creation and editing skills, and actual love for the brand were exactly what made her a great fit for a partnership with Brodo. They partnered with Brittany Arnett to create social content and recipes that would grab the audience's attention, increase sales, and expand their audience.