Brodo Broth Company

For James Beard Award-winning chef and restaurateur Marco Canora, bone broth wasn't just a menu item—it was a personal turning point. After years of the high-carb, high-stress lifestyle typical of the culinary industry left him struggling with gout and high cholesterol, Marco turned to his own slow-simmered, nutrient-dense broth to reclaim his health.

Inspired by his own rebound, the new and improved Marco was excited to offer his fellow New Yorkers a more nutritious, if not equally addictive, alternative to coffee. Then, Brodo was created, being sold both from a small window in New York City, and online. Brodo had great success, but needed to break into the social media world. Brodo came to Elevate culinary's team to help find ways to reach newer, broader, and food-connected audiences, as well as drive brand awareness, and increase sales.

Elevate's culinary team pitched Brittany Arnett (@toastedtable), a NJ/NYC based content creator with content focusing on unique toast-inspiration and nourishing breakfast and brunch recipes. Her large social following, excellent content creation and editing skills, and actual love for the brand were exactly what made her a great fit for a partnership with Brodo. They partnered with Brittany Arnett to create social content and recipes that would grab the audiences’ attention, increase sales, and expand their audience.