JP Morgan Chase

Downstream, now part of Elevate Creative, was JPMorganChase's XD partner for its new global headquarters at 270 Park Avenue. 270 Park Ave is meant to set the new standard for workplace globally - from aesthetics, to experience, to sustainability - and to stand as a global beacon of American freedom, industry, will, and creativity. Design and construction took six years, and created eight thousand jobs.

Downstream, now part of Elevate Creative, created a permanent generative artwork in one of the busiest and most visible parts of the building called “The Exchange” - a sky lobby where all employees and guests come daily to shuttle elevators between low and mid-rise, utilize and explore large community and client event spaces, and access the building’s central food program. Level 13 encompasses a large food hall and marketplace, similar in program to Eataly or Chelsea Market, featuring a wide variety of lunch, dinner, and grab-and-go options. Along the perimeter of level 13, double height curtain windows provide unobstructed views of midtown. In the center of the floorplate is a ~50’ corridor that bisects it north/south and provides easy access between the two sides of the building. This corridor was Downstream's canvas and has been renamed “Vanderbilt Passage”.

This interactive artwork lives in the heart of the building, where 10,000 employees come to eat and connect every day. In a building designed to maximize efficiency and productivity, this corridor offers everyone a chance to slow down and feel a sense of calm and wonder. Our vision was to “elevate the in-between”, turning ordinary architecture into something extraordinary. Project executives shared their desire that The Exchange “feel like the great streets of London or Paris”. Downstream was able to fulfill this wish through TouchDesigner scenes that transport you beyond the building, to places both real and imagined. The audience is daily employees including Traders, Private Bankers, Wealth Managers, Executives and their guests; clients, recruits, media, VIPs, and HNW individuals.