(Formerly Sports Authority Field) Elevate came in to provide stadium graphic updates and help integrate partners throughout the guest hospitality areas. Elevate upgraded the Broncos’ concourse with bold, functional signage and improved lighting to enhance fan flow and highlight team colors. The refresh covered gates, concessions, retail, and partner areas, plus new branding for the BMW Suite Level and Noble Energy Grill. In 2022, Elevate also activated team branding and Hall of Fame honors in renovated suite levels and the Breckenridge Bourbon Club.