Close
SportLiveCollegeTalentEPICBrand
Case StudiesCareersAbout UsNews & InsightsGet In Touch
A baseball player mid pitch looking focused and determined.Joey Logano signs a young NASCAR fans hat during Driver Intros at a NASCAR race. A lively football stadium filled with fans watching the band perform on the field during halftime.

Drop us a line.

NEOM

Hand drawn arrow gesture pointing to the right in orange.
No items found.
Introduction
NEOM and the Rajasthan Royals appointed Elevate to design, develop and execute a workforce cricket program in NEOM. The program scope was activated through the implementation of various initiatives.
No items found.
Challenge
The program required a structured approach to engage a diverse workforce, foster leadership, and promote participation across multiple demographics while aligning with NEOM’s broader community and workforce objectives.
Solution
Elevate designed and implemented the full program, including leadership training, tournament management, grassroots strategy, and branded activations. Ambassador appearances and community tournaments were leveraged to maximize engagement and participation.
Results

40

Cricket Leader Trained

246

Players Engaged

17

Nationalities Represented

91

Registered Women Participants
Executed Services

Program Design

Leadership Training Program

Tournament Management

Branded Activation

Ambassador Appearance Management

Grassroots Strategy & Programming

No items found.
No items found.
Similar Work
See all
U.S. Bank x NFL
Partnership Strategy
Service

U.S. Bank x NFL

U.S. Bank X PLL
Partnership Strategy
Service

U.S. Bank X PLL

Belk
Partnership Strategy
Service

Belk