NEOM
Rajasthan Royals Activations- Award Winning
Introduction
NEOM and the Rajasthan Royals appointed Elevate to design, develop and execute a workforce cricket program in NEOM. The program scope was activated through the implementation of various initiatives.
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Challenge
The program required a structured approach to engage a diverse workforce, foster leadership, and promote participation across multiple demographics while aligning with NEOM’s broader community and workforce objectives.
Solution
Elevate designed and implemented the full program, including leadership training, tournament management, grassroots strategy, and branded activations. Ambassador appearances and community tournaments were leveraged to maximize engagement and participation.
Results
80
Cricket leaders trained
2,000
Players engaged
20
Nationalities represented
250+
Cricket matches
Executed Services
Program Design
Leadership Training Program
Tournament Management
Branded Activation
Ambassador Appearance Management
Grassroots Strategy & Programming
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