NetApp

NetApp engaged Downstream, now a part of Elevate creative, as its experience design partner to envision and deliver a new Executive Briefing Center (EBC) at Santana Row that reflects its vision, values, and leadership in data while creating a sophisticated, welcoming environment for customer engagement. The objective was to design a destination that fosters meaningful dialogue, supports co-creation, and showcases NetApp’s expertise across complex data ecosystems. The experience incorporates bespoke touchpoints that engage and inform customers on how NetApp can solve their most significant data infrastructure challenges, all within an environment designed to feel like a home away from home.

In partnership with NetApp, Downstream, now a part of Elevate creative led a comprehensive scope spanning experience strategy, environmental design, AV engineering, content design, and digital platform development to create a cohesive and immersive customer journey. The experience begins at the façade with The Beacon, a 65-foot generative digital installation that captures attention and communicates NetApp’s innovation through dynamic, data-inspired visuals. Inside, a series of integrated touchpoints including a customizable Welcome Wall, an interactive Art Gallery, an immersive Theater, and a digitally enabled LED Column work in concert to deliver tailored, content-rich engagements that adapt to audience needs while reinforcing a consistent narrative designed to support NetApp's core services and spark conversation.

Opened in January 2025, the Santana Row EBC positions NetApp as a trusted partner in data and innovation. By combining flexible, CMS-driven content with thoughtfully designed physical and digital environments, Downstream, now a part of Elevate creative, delivered a future-forward space that elevates the customer experience, enabling connection, inspiring new ideas, and driving impactful business conversations.