UKG
"Beyond the Field" Professional Development Program
Platform Development
Created the “Close the Gap” initiative to align sponsorships with UKG’s mission of pay equity and social responsibility
Sponsorship Strategy
Guided UKG in securing the entitlement sponsorship for the NWSL Challenge Cup, a first-of-its-kind platform for pay equity in professional women’s soccer
Athlete Engagement
Developed “Beyond the Field,” a professional development program providing tools for NWSL athletes, including resume writing, leadership training, and financial literacy resources
Measurement & Optimization
Delivered reporting and analytics, demonstrating significant reach, engagement, and measurable impact from the sponsorship
Campaign Execution
Managed strategy, creative development, and multi-channel activation for campaigns that amplified UKG’s message across earned, owned, and paid media
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