Elevate partnered with UKG to develop unique and ownable platforms that reflect the brand’s mission of equity, empowerment, and innovation, creating sponsorships that drive both cultural impact and business results.

UKG needed to activate sponsorships in a way that aligned with its social responsibility goals, amplified its brand mission, and created meaningful impact for professional women’s sports athletes.

Elevate guided UKG in securing the NWSL Challenge Cup entitlement sponsorship, launched the “Beyond the Field” professional development program, and created the “Close the Gap” initiative. Through multi-channel campaigns and strategic activations, UKG’s commitment to pay equity and athlete empowerment was effectively amplified.