MLB Block Party

As part of the MLB All-Star Summer Pepsi Block Party, Elevate curated a three-day culinary program to align with the Futures Game, Home Run Derby, and All-Star Game in Minneapolis.

Create a three-day culinary-focused experience within the MLB Sponsor Zone during the All-Star Game in Minneapolis for Major League Baseball and Pepsi.

Elevate curated a three-day culinary program for the MLB All-Star Summer Pepsi Block Party, integrating local and nationally recognized chefs into lunch and pre-game dinner activations. Five food trucks, wrapped with MLB/Pepsi branding, showcased dishes inspired by baseball, culminating in the MLB Hot Dog Derby competition judged by fans and celebrities. The program amplified fan engagement, media coverage, and sponsor visibility, creating the first culinary-specific activation for Major League Baseball while drawing over 35,000 attendees and setting the foundation for future culinary experiences.