The USTA and Elevate, a best-in-class sports and entertainment consulting firm, have announced a strategic relationship to support premium sales and service for the 2021 US Open, held August 30-September 12 at the USTA Billie Jean King National Tennis Center in Flushing, N.Y.
Via the multi-year relationship, Elevate will deliver industry-leading best practices in premium hospitality sales and service, supported by its Insights team who will provide business intelligence in the areas of pricing, lead generation, and consumer profile analysis. In addition, Elevate will be consulting on premium experience design and amenities for the US Open.
Elevate has named 15-year NFL, NBA and NHL veteran Dan Rosenthal to the role of Vice President of Sales to support the project. Rosenthal brings experience from On Location Experiences, Madison Square Garden, the New York Yankees, Cleveland Cavaliers and more to the effort; and will be overseeing Elevate’s ticket and premium sales and service team supporting the US Open.
“The opportunity to showcase an award-winning event and work alongside Kirsten Corio’s team at the U.S. Tennis Association over the past 14 months has truly been an honor.”
Al Guido
Chairman and CEO of Elevate
“Collaborating on Premium opportunities with a strategic eye for the 2021 tournament, presented Elevate the opportunity to utilize our experience in sales optimization, customer segmentation, fan experience, pricing and programming, Premium Services and maximize our relationship with our partner Ticketmaster. We take great pride in this relationship, notably for an event that has the tradition of being an industry-favorite networking event in the sports and entertainment business."
"This kind of relationship with an industry leader like Elevate is incredibly valuable for the USTA and US Open.”
Kirsten Corio
Managing Director, Ticketing & Digital Strategy, USTA
“The expertise and strategic analysis they're able to bring to the table make them a tremendous asset for us as both sporting events and consumers continue to evolve."
ABOUT ELEVATE:
Elevate is a best-in-class sports and entertainment consulting firm, providing proven, innovative solutions to organizations across the global sports and entertainment landscape. Elevate taps into the extensive resources, relationships, and expertise of its partners to innovate and execute comprehensive strategies and solutions in Venue Renovations, Sales and Marketing, Stadium Licenses, Premium Ticketing, Corporate Hospitality, Customer Research, Strategy and Analytics, Sales Training, and more. Formed in partnership between the San Francisco 49ers and Harris Blitzer Sports & Entertainment (HBSE) in 2018, Elevate welcomed Oak View Group (OVG) and Ticketmaster and Live Nation as partners in June 2018. For more information, visit: www.ElevateSportsVentures.com or follow @ElevateSV on Twitter or LinkedIN.
About The USTA:
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with more than 655,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, one of the highest-attended annual sporting events in the world, and launched the US Open Series, linking nine summer WTA and ATP World Tour tournaments to the US Open. In addition, it owns approximately 90 Pro Circuit events throughout the U.S. and selects the teams for the Davis Cup, Billie Jean King Cup, Olympic and Paralympic Games. The USTA’s philanthropic entity, the USTA Foundation, provides grants and scholarships in addition to supporting tennis and education programs nationwide to benefit under-resourced youth through the National Junior Tennis & Learning (NJTL) network. For more information about the USTA, go to USTA.com or follow the official accounts on Facebook, Instagram, Twitter and TikTok.
