Following the rapid development of traditional media’s incursion into wagering and betting infrastructure, Racing Victoria embarked on a significant strategic refresh of their approach to consumer engagement. With consumer engagement and convergence of media and wagering entertainment at the forefront, Elevate Talent was engaged to source and place a market leading EGM of Content and Media for the organisation.

Racing Victoria faced the challenge of finding a senior leader with the right blend of media expertise, content strategy experience, and understanding of the wagering industry. The organization needed someone capable of transforming consumer engagement, integrating content and media initiatives with betting offerings, and navigating a rapidly evolving landscape where media and wagering were increasingly interconnected.

Through Elevate’s focused search and industry expertise, Racing Victoria appointed Andy Hoad as EGM Media, bringing the experience and vision needed to lead its content and media strategy. This placement empowered the organization to boost consumer engagement, integrate media and wagering initiatives, and solidify its position in a rapidly evolving, convergent entertainment landscape.