Utah Royals & Real Salt Lake
Jersey Badge Partnership
Introduction
Intermountain Health (Hospital) and Select Health (Health Insurance) partnered with Major League Soccer’s Real Salt Lake (RSL) and the National Women’s Soccer League’s Utah Royals. Driven by the growth of soccer over the next 10 years, the partnership is focused on inspiring people to live the healthiest lives possible.
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Challenge
Our team proposed a strategy to unify Intermountain Health and Select Health together as a cohesive brand presence, leveraging the growing popularity of both men's and women's professional soccer.
Solution
In 2024, Intermountain Health and Select Health became the first company in MLS history to utilize both the front of the shirt and sleeve branding together.
Results
25th
Largest MLS market
Executed Services
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